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认知对农户参与农业文化遗产保护行为的影响——以福建安溪铁观音茶文化系统为例

刘吉龙 张永勋 李先德

刘吉龙, 张永勋, 李先德. 认知对农户参与农业文化遗产保护行为的影响——以福建安溪铁观音茶文化系统为例[J]. 中国生态农业学报(中英文), 2021, 29(8): 1442-1452. doi: 10.13930/j.cnki.cjea.210022
引用本文: 刘吉龙, 张永勋, 李先德. 认知对农户参与农业文化遗产保护行为的影响——以福建安溪铁观音茶文化系统为例[J]. 中国生态农业学报(中英文), 2021, 29(8): 1442-1452. doi: 10.13930/j.cnki.cjea.210022
LIU Jilong, ZHANG Yongxun, LI Xiande. Impact of farmers' cognition on their participation behavior in the conser-vation of agricultural heritage systems: A case study of Anxi Tieguanyin Tea Culture System in Fujian Province[J]. Chinese Journal of Eco-Agriculture, 2021, 29(8): 1442-1452. doi: 10.13930/j.cnki.cjea.210022
Citation: LIU Jilong, ZHANG Yongxun, LI Xiande. Impact of farmers' cognition on their participation behavior in the conser-vation of agricultural heritage systems: A case study of Anxi Tieguanyin Tea Culture System in Fujian Province[J]. Chinese Journal of Eco-Agriculture, 2021, 29(8): 1442-1452. doi: 10.13930/j.cnki.cjea.210022

认知对农户参与农业文化遗产保护行为的影响——以福建安溪铁观音茶文化系统为例

doi: 10.13930/j.cnki.cjea.210022
基金项目: 

中国农业科学院科技创新工程 ASTIP-IAED-2021-06

中国农业科学院科技创新工程 ASTIP-IAED-2021-ZD-02

详细信息
    作者简介:

    刘吉龙, 主要从事农业文化遗产保护研究。E-mail: ljlong95@163.com

    通讯作者:

    李先德, 主要研究方向为农业经济理论与政策。E-mail: gjmy6160@caas.cn

  • 中图分类号: F323.2

Impact of farmers' cognition on their participation behavior in the conser-vation of agricultural heritage systems: A case study of Anxi Tieguanyin Tea Culture System in Fujian Province

Funds: 

the Agricultural Science and Technology Innovation Program ASTIP-IAED-2021-06

the Agricultural Science and Technology Innovation Program ASTIP-IAED-2021-ZD-02

More Information
  • 摘要: 农户作为农业文化遗产保护的主体和直接参与者,对遗产保护的认知影响着参与保护的积极性,进而影响遗产系统的可持续性,是保护与发展措施实施的信息反馈,也是政策制定和改进的出发点和落脚点。本文以中国重要农业文化遗产——福建安溪铁观音茶文化系统为例,在计划行为理论的框架下,采用结构方程模型实证分析了农户认知对其参与农业文化遗产保护行为的影响。结果表明:1)农户遗产保护认知的行为态度对其参与遗产保护意愿的正向影响不显著,但农户遗产保护认知的主观规范、控制认知对其参与遗产保护意愿的正向影响显著,从而通过参与遗产保护意愿的中介作用对参与遗产保护行为产生间接的正向影响,间接影响效应分别为0.292、0.442。2)参与遗产保护的能力和遗产保护的制度环境是影响农户是否愿意参与遗产保护的关键因素。3)农户遗产保护认知的3个维度即行为态度、主观规范和控制认知两两存在显著地相互正向影响,其中行为态度与控制认知的相互影响最大,影响系数达到0.652。基于此研究结果,提出关于加大宣传力度、完善保护制度、落实激励政策等方面的政策建议,以此深入推动农业文化遗产的保护与发展。
  • 图  1  农业文化遗产保护农户认知对行为影响的研究模型

    Figure  1.  Research model of impact of farmers' cognition on behavior of agricultural heritage systems conservation

    图  2  修正后的农户认知对安溪铁观音茶文化系统保护行为影响的结构方程模型路径图

    ATT、SN、PBC等的意义见表 1。e1、e2为残差, 各观测变量的测量误差在本图中被略去。

    Figure  2.  Path diagram of the modified structural equation modeling effect of farmers' cognition on behavior of Anxi Tieguanyin Tea Culture System conservation

    Meanings of abbreviations are shown in the table 1. e1 and e2 are the residuals, and the measurement errors of all observed variable are omitted in this figure.

    表  1  样本农户对安溪铁观音茶文化系统保护认知、意愿和行为的变量说明与统计

    Table  1.   Variables and statistics of sample farmers' cognition, intention and behavior of Anxi Tieguanyin Tea Culture System conservation

    潜变量
    Latent variable
    测量项目
    Measure item
    均值
    Mean
    标准差
    Standard deviation
    行为态度
    Attitude toward the behavior
    (ATT)
    ATT1 了解保护政策Understanding of conservation policies 3.536 0.809
    ATT2 了解自身参与保护的途径Understanding of approaches to participate in conservation 3.416 0.844
    ATT3 保护有利于改善生产和生活Conservation helps to improve production and livelihood. 4.115 0.608
    主观规范
    Subjective norm
    (SN)
    SN1 县政府积极开展保护County government actively carried out conservation. 4.077 0.754
    SN2 村委会积极开展保护Village committee actively carried out conservation. 4.091 0.762
    SN3 自身参与保护受周围农户的影响大Greatly influenced by surroundings 2.976 1.231
    控制认知
    Perceived behavioral control
    (PBC)
    PBC1 保护的难度不大No difficulty of conservation 3.062 0.929
    PBC2 积极参与保护能取得成效Active participation in conservation can get a result. 3.809 0.778
    PBC3 掌握了参与保护的专业知识和基本技能
    Having the knowledge and technology to participate in conservation
    3.641 0.758
    PBC4 能承受参与保护的时间成本Be able to afford time cost of participating in conservation 3.895 0.670
    PBC5 能承受参与保护的资金成本Be able to afford capital cost of participating in conservation 3.431 0.921
    行为意向
    Behavioral intention (BI)
    BI1 参与保护的意愿程度
    Willing to participate in conservation
    4.072 0.578
    行为响应
    Behavioral response
    (BR)
    BR1 参与铁观音制作技艺传承的积极程度
    Active degree of participating in Tieguanyin manufacture skills inheritance
    3.857 0.887
    BR2 参与茶树种质资源保护的积极程度
    Active degree of participating in tea germplasm resources conservation
    3.885 0.864
    BR3 参与茶文化活动的积极程度Active degree of participating in tea cultural activities 3.603 1.038
    下载: 导出CSV

    表  2  样本农户的个体特征、家庭特征、茶园特征和村庄特征描述

    Table  2.   Description of individual, household, tea garden and village characteristics of sample farmers

    项目
    Item
    类别
    Category
    百分比
    Percent (%)
    项目
    Item
    类别
    Category
    百分比
    Percent (%)
    性别
    Sex
    男Male 92.30 茶园面积
    Tea garden area
    (hm2)
    ≤0.13 22.49
    女Female 7.60 0.13~0.40 44.02
    年龄
    Age
    ≤35 5.70 0.40~0.67 17.22
    36~45 17.20 0.67~0.93 8.13
    46~55 29.70 > 0.93 8.13
    56~65 32.10 茶园地块分散程度
    Dispersion degree of tea garden land
    很分散Very dispersive 11.96
    > 65 15.30 较分散Dispersive 19.62
    受教育程度
    Education
    小学以下
    Primary school below
    3.30 一般Average 26.79
    小学Primary school 22.00 较不分散Concentrated 20.10
    初中Junior high school 54.10 很不分散Very concentrated 21.53
    高中Senior high school 17.70 茶园土地质量
    Quality of tea garden land
    很差Worst 1.44
    大专及以上
    University or above
    2.90 较差Bad 5.74
    家庭规模
    Household scale
    (persons)
    1~3 11.00 一般Average 55.02
    4~6 58.40 较好Well 26.32
    7~9 17.20 很好Best 11.48
    ≥10 13.40 村经济发展水平
    Level of village economic development
    很低Very low 2.87
    家庭年收入
    Annual household
    income (×104¥)
    ≤5 35.41 较低Low 11.48
    5~10 40.19 一般Average 63.16
    10~15 11.00 较高High 21.53
    15~20 7.66 很高Very high 0.96
    > 20 5.74 距城镇距离
    Distance between village and town
    很远Very far 5.74
    茶产业收入比重
    Tea industry
    income ratio (%)
    ≤10 4.78 较远Far 13.88
    10~50 23.92 一般Average 43.54
    50~90 45.45 较近Near 23.44
    > 90 25.84 很近Very near 13.40
    下载: 导出CSV

    表  3  安溪铁观音茶文化系统保护认知、意愿和行为变量数据的信度与效度检验结果

    Table  3.   Reliability and validity test results of variables of cognition, intention and behavior of Anxi Tieguanyin Tea Culture System conservation

    潜变量
    Latent variable
    观测变量
    Observed variable
    Cronbach’s α值
    Cronbach’s α value
    KMO值
    KMO value
    Bartlett’s检验(显著性)
    Bartlett’s test (significance)
    因子载荷
    Factor load
    ATT ATT1 0.860 0.825 1036.88(0.000) 0.877
    ATT2 0.864
    SN SN1 0.871 0.896
    SN2 0.878
    PBC PBC2 0.755 0.821
    PBC3 0.784
    PBC4 0.653
    BI BI1 0.868
    BR BR1 0.797 0.756
    BR2 0.724
    BR3 0.777
    各“潜变量”和“观测变量”列中的缩写意义见表 1。Meanings of abbreviations in the column of “Latent variable” and “Observed variable” are shown in the table 1.
    下载: 导出CSV

    表  4  结构方程模型整体适配度的评价指标体系及拟合效果

    Table  4.   Evaluation index system and fitness effects of Structural Equation Modeling

    整体模型适配度指数
    Overall model fit measure index
    统计检验值
    Statistical test quantity
    估计值
    Estimated value
    建议值
    Suggestive value
    拟合效果
    Fitting effect
    绝对指数
    Absolute index
    χ2/df 1.877 < 3.00 理想Ideal
    GFI 0.945 > 0.90 理想Ideal
    RMSEA 0.065 < 0.08 理想Ideal
    增值指数
    Appreciation index
    NFI 0.934 > 0.90 理想Ideal
    RFI 0.903 > 0.90 理想Ideal
    CFI 0.968 > 0.90 理想Ideal
    简约指数
    Contracted index
    PGFI 0.530 > 0.50 理想Ideal
    PNFI 0.629 > 0.50 理想Ideal
    χ2/df为卡方自由度比, GFI为拟合优度, RMSEA为近似误差均方根, NFI为标准拟合指标, RFI为相对拟合指标, CFI为比较拟合指标, PGFI、PNFI分别为简约拟合优度、简约调整后标准拟合指数。χ2/df is the normed chi-square; GFI is the goodness of fit index; RMSEA is the root mean square error of approximation; NFI is the normed fit index; RFI is the relative fit index; CFI is the comparative fit index; PGFI is the parsimony goodness of fit index; PNFI is the parsimony adjusted normed fit index.
    下载: 导出CSV

    表  5  农户认知对安溪铁观音茶文化系统保护行为影响的结构方程模型假设检验结果(结构模型)

    Table  5.   Hypothesis test results of structural equation modeling (structural model) of effect of farmers' cognition on behavior of Anxi Tieguanyin Tea Culture System conservation

    路径
    Path
    标准化系数
    Standardized coefficient
    标准误差
    Standard error
    临界比率值
    Value of critical ratio
    P
    P value
    ATT→BI 0.095 0.054 0.849 0.396
    SN→BI 0.349 0.052 3.718 ***
    PBC→BI 0.528 0.101 3.701 ***
    BI→BR 0.837 0.279 6.414 ***
    ATT↔SN 0.443 0.039 4.697 ***
    SN↔PBC 0.469 0.030 4.406 ***
    ATT↔PBC 0.652 0.039 5.461 ***
    “路径”列中各缩写意义见表 1。***表示P < 0.1%水平显著。Meanings of abbreviations in the column of “Path” are shown in the table 1. *** denotes significant effects of the variables at P < 0.1% level.
    下载: 导出CSV

    表  6  农户认知对安溪铁观音茶文化系统保护行为的影响效应

    Table  6.   Effects of farmers' cognitive variables on behaviors of Anxi Tieguanyin Tea Culture System conservation

    变量
    Variable
    ATT SN PBC
    直接
    Direct
    间接
    Indirect
    直接
    Direct
    间接
    Indirect
    直接
    Direct
    间接
    Indirect
    BI 0.095 0.349 0.528
    BR 0.080 0.292 0.442
    BI1 0.055 0.200 0.303
    BR1 0.064 0.234 0.354
    BR2 0.064 0.233 0.353
    BR3 0.054 0.197 0.299
    变量缩写的意义见表 1。“—”表示农户认知变量对其参与遗产保护意向或行为没有影响或显著影响。Meanings of abbreviations in this table are shown in the table 1. “— ” denotes no significant impact of farmers’ cognitive variables on their behavioral intentions or behaviors to participate in heritage conservation.
    下载: 导出CSV
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  • 收稿日期:  2021-01-09
  • 录用日期:  2021-04-14
  • 刊出日期:  2021-08-01

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